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OPTIMY

Overview

Creating digital communication, multimedia experiences and brand assets for an international SaaS company helping organisations manage grants, sponsorships and social impact programmes.

Role

Marketing Multimedia Specialist

Contribution

Branding, website design, multimedia production, digital marketing, product communication and podcast production.

Expertise

Communication design · Multimedia production · Brand identity · Digital marketing.

Context  &  Challenge

Optimy develops SaaS solutions focused on CSR, grants, sponsorship, volunteering and social impact management. The platform helps organizations manage complex social impact workflows, reporting systems and stakeholder engagement across multiple programs and regions.

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As the company expanded its communication across Europe, North America and Asia, maintaining clarity and consistency across multimedia content, website experiences and digital campaigns became increasingly important.

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The challenge was not only producing content across multiple channels, but translating complex CSR and social impact systems into communication that felt accessible, cohesive and scalable across different audiences and platforms.

Role & Cross-Functional Leadership

As part of the marketing team, I was responsible for a large portion of the company’s visual communication ecosystem, including product videos, customer case studies, podcasts, campaign assets, website communication and cross-platform digital content.

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The role combined multimedia production, digital communication, website management and campaign art direction across multiple international markets.

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The work involved close collaboration with the Marketing Manager, the Content Manager and the digital marketing operations specialist responsible for the company’s HubSpot infrastructure.

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Working closely with the Content Manager, I translated written communication, blogs and campaign messaging into visual systems adapted across multimedia, web and digital platforms.

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I also coordinated supporting designers working alongside the marketing team, helping maintain visual consistency and aligning production outputs with the broader creative direction established across campaigns and digital communication.

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Beyond marketing, the role also involved regular collaboration with:

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  • Sales teams, to create one-pagers, videos and visual communication assets supporting commercial presentations and campaigns

  • Customer Success teams, to develop tutorial and educational video content

  • Product teams, to integrate software workflows, product interfaces and platform features into product communication and marketing campaigns

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This cross-functional workflow helped maintain consistency between multimedia storytelling, website communication and the company’s broader digital communication ecosystem.

Multimedia Production & Campaign Communication

A major part of the role involved producing and managing multimedia communication across multiple digital channels.

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This included:

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  • Product videos

  • Customer case study videos

  • Motion graphics

  • Podcast production and audio editing

  • CSR animated videos for blog communication

  • Campaign visuals

  • Infographics

  • Digital advertising assets

  • Social media communication

  • YouTube content production

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The work focused on translating complex CSR, product-related and customer success stories into clear visual storytelling adapted across different audiences, platforms and regions.

In collaboration with the marketing team, I also contributed to campaign art direction and helped maintain visual consistency across communication materials.

Product Communication

Podcast Production

Social & Campaign Communication

CSR & Educational Communication

Customer Case Study

Website & Digital Experience

In addition to multimedia production, I was responsible for a large part of the company’s website communication and digital design workflow.

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This included:

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  • Website creation and maintenance

  • CMS management

  • Webflow implementation

  • UI/UX support

  • Responsive web design

  • Wireframes and mockups

  • Website visual assets

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The objective was to support a clear and cohesive digital experience capable of communicating complex CSR and social impact workflows in a more accessible and structured way.

Brand Consistency & Art Direction

A major part of the role involved maintaining visual consistency across campaigns, multimedia communication, website experiences and digital platforms.

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Particular attention was given to:

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  • Cross-platform adaptation

  • Campaign art direction

  • Consistent visual hierarchy

  • Cohesive storytelling

  • Scalable communication systems

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The objective was to ensure that communication remained recognizable and adaptable across websites, social media, multimedia assets and marketing campaigns.

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Toward the final stage of my time at Optimy, I also contributed to rebranding and digital identity updates aimed at evolving the company’s visual communication across digital platforms.

Outcome

The role centered on building and maintaining scalable multimedia communication systems across multiple international markets and digital platforms.

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Through multimedia production, website communication and cross-functional collaboration, the work helped translate complex CSR and social impact systems into clearer and more accessible digital experiences across product communication, campaigns, educational content and multimedia assets.

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The project combined multimedia storytelling, digital communication and UX-oriented thinking to support consistent communication across websites, campaigns and cross-platform content ecosystems.

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Working across video production, website management, campaign communication and brand consistency also reinforced the importance of cohesive visual systems within fast-moving SaaS environments where clarity, scalability and adaptability are essential.

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