Multidisciplinary Designer specialising in UX/UI, branding and digital communication
I design digital experiences, visual identities and communication systems for organisations, technology companies and European-funded initiatives.
My work combines UX/UI, branding, digital communication and multimedia to translate complex ideas into clear, accessible and engaging experiences. I move between strategy and execution, shaping the structure of an idea as well as the way it is visually expressed.
I am particularly interested in projects where clarity matters, whether designing a digital product, building a visual system or communicating technical information without losing its depth.
Approach
Cross-disciplinary thinking
I combine UX/UI, branding, motion and communication design to approach projects as connected systems rather than isolated deliverables. This allows strategy, user needs and visual execution to evolve together.
Clarity in complex contexts
I structure dense, technical or abstract information into experiences that feel clear, accessible and purposeful, simplifying complexity without removing the context that gives it meaning.
Strong visual sensitivity
From typography and layout to interfaces, motion and photography, I pay close attention to the details that shape hierarchy, trust and emotional impact. These decisions turn functional communication into a coherent visual experience.
Multimedia Designer &
Digital Communication
Specialist
Leading BeeLife’s communication design across branding, website, advocacy campaigns and EU-funded projects. My work includes visual identity development, website and CMS management, scientific and policy communication, multimedia production and coverage of international events.
BeeLife EuropeanBeekeeping Coordination (2023 — Present)
Marketing Multimedia
Specialist
Led multimedia production for a global SaaS company, creating product videos, customer case studies, podcasts and international marketing campaigns. I also contributed to the corporate rebranding, designed and maintained the website, coordinated external designers and collaborated with Marketing, Sales, Product and Customer Success.
Optimy (2019 — 2023)
Digital Designer &
Communications Assistant
Designed UX/UI and communication assets for web, mobile, social media and print. Produced video and motion content supporting BeeLife’s advocacy, institutional communication and digital presence.
BeeLife EuropeanBeekeeping Coordination (2017 — 2019)
Creative Brand
Coordinator
Developed brand identity systems, product labels and marketing assets across print and digital media. Collaborated with strategy, design and copywriting teams while managing in-house photography and video production.
S.A.I. SAS (2014 — 2017)
Multimedia Producer
Produced 2D animation, motion graphics and promotional videos for mobile applications and digital campaigns. Directed projects from concept and storyboarding through production and delivery, including the Todos Somos Quibdó telemedicine documentary presented to the Inter-American Development Bank.
Innova Digital (2015 — 2016)
Experience
Core skills
A multidisciplinary practice combining user-centred design, visual communication and multimedia production across digital products, brands and communication platforms.
01
UX/UI Design
Designing accessible and intuitive digital experiences through research, information architecture, interaction design and clear interface systems.
02
Visual Communication
Building visual identities and communication systems that create clarity, consistency and recognition across digital and physical touchpoints.
03
Creative Direction
Defining visual direction, coordinating creative partners and guiding design decisions across campaigns, brands and multidisciplinary projects.
04
Motion & Multimedia
Combining motion graphics, video, audio and visual storytelling to explain ideas, support narratives and strengthen audience engagement.
05
Photography
Creating digital and analogue photography focused on people, atmosphere and visual narrative, from events and portraiture to music and documentary contexts.
Product Design (UX/UI)
Master's degree
UX Design Institute
New Media & Society
in Europe
Master's degree
Vrije Universiteit Brussel
Strategic Communications
& Marketing Management
Professional Diploma
Universidad de La Sabana
Audiovisual & Multimedia
Communication
Bachelor's degree