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Multimedia Designer working across UX/UI, visual systems and digital communication

I work across digital products and communication environments, contributing to European projects and multidisciplinary teams, focusing on how complex ideas are structured and translated into clear and usable outputs.

My work sits between strategy and execution — understanding the core of an idea and translating it into visuals that are consistent, meaningful and accessible.

I’m particularly interested in simplifying complexity without losing depth, especially in contexts that require clarity and structure.

Approach

Cross-disciplinary thinking

I combine design, UX/UI, motion and communication to build work where strategy and execution move together. I see each discipline as part of the same system, shaped to create clearer and more effective experiences.

Clarity in complex contexts

I translate dense, technical or abstract information into visuals that feel clear, structured and accessible. My focus is helping ideas become easier to understand without losing depth or meaning.

Strong visual sensitivity

From typography and layout to motion, photography and interface details, I pay attention to the elements that shape perception, trust and emotional impact. Small decisions often define the final quality of the work.

Multimedia Designer &
Digital Communication
Specialist

Leading digital design and visual communication for EU-funded projects, shaping brand identity across platforms. Designing UX/UI, web content and multimedia assets (video, motion and social), ensuring clear and consistent communication

BeeLife EuropeanBeekeeping Coordination  (2023 — Present)

Marketing Multimedia
Specialist

Led multimedia production and marketing campaigns across Europe, Asia and the US for a global SaaS platform. Produced video, motion, podcasts and digital content, supporting rebranding, UI/UX and CMS improvements.

Optimy  (2019 — 2023)

Audiovisual Producer &
Communications Assistant

Designed UX/UI and visual content across digital platforms, improving accessibility and consistency. Produced video, motion and design assets for campaigns, events and communication initiatives.

BeeLife EuropeanBeekeeping Coordination  (2018 — 2019)

Creative Brand
Coordinator

Managed brand identity across digital and print, including product labels and marketing assets. Led photography and video production, ensuring consistency across campaigns and visual outputs.

S.A.I. SAS  (2014 — 2017)

Multimedia Producer

Produced 2D animation and multimedia content for digital campaigns and mobile applications. Directed video projects from concept to delivery, including a documentary for the Inter-American Development Bank.

Innova Digital  (2015 — 2016)

Experience

Core skills

Applied across digital products, visual systems and multidisciplinary environments, these skills reflect a balance between strategic thinking, visual execution and user-centred problem solving. Built through experience across EU-funded projects, SaaS, branding and communication environments, they adapt to both creative and business-driven contexts.

01

UX/UI Design

Designing structured and intuitive digital interfaces, focused on usability, clarity and consistency across user flows.

02

Visual Communication

Creating visual systems and assets that communicate ideas clearly across digital platforms and formats.

03

Motion & Video

Producing motion and video content that supports narrative, enhances understanding and improves engagement.

04

Photography

Capturing images with a focus on composition, light and atmosphere to create consistent visual identity.

05

Digital Content

Developing content across formats and platforms, aligned with communication goals and audience needs.

Product Design (UX/UI)

Master's degree 

UX Design Institute

Comms & Media Studies

Master's degree

Vrije Universiteit Brussel

Strategic Communications
& Marketing Management

Degree

Universidad de La Sabana

Audiovisual & Multimedia
Communication  

Bachelor's degree

Universidad de La Sabana

Education

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